Monday, 31 March 2014

Evaluation and Revised Personal Promotion Strategy

This module in general Has proven to be a real leaning curve for me . Having to plan,  organise and promote myself  in an independent  and professional manner has been very stressful but rewarding for me .

I am very pleased with my promotional Items. They all turned out exactly how they wanted to and received good feedback,  Particularly my Postcards as they show off my work in the best way and highlight new skills which I would not have tried had It not been for this module. By experimenting with different ways to print I came across a simple, yet effective way of creating images which I plan to explore more in the future.
The cards are effective in showing my skill and providing my crucial contact information and by varying them and getting a range of designs, this means that I will have differing cards to present to different clients .
My bookmarks and key rings will also do very well in promoting me , particularly at  conventions and other events where I showcase my work and can sell little examples of promotional items, they will work well because the characters I have chosen for these items were positively received  and in time I hope that I can make more of them to promote myself with. 
The Stickers will hopefully do the same , but as they didn't arrive yet I am not sure if they will be included in this module . I will update as soon as they do though and will hopefully be here in time for my presentation. 
I have looked at possible CV ideas but as of yet there is not many illustration related experience on there yet apart from my work experience and a few older forms of art and film jobs.
I hope to get this finished at some point and build up my CV as it will help me to gain  some placements in jobs such as production design and some storyboarding.


Having the Mock Interview With tutors the week before Hand in Proved to be a very helpful exercise for me . I am not the best at talking in presentations and I have been trying to better myself with this skill. Having my tutor tell me to slow down and show off my work slowly and confidently as well as reassure me that my interview and work was up to standard really helped ease my tension and anxiety regarding the interviews and I feel a lot more confident showing my work to others now. 

I have found the workshops enriching and valuable as I found that I knew very little about the industry I was about to step into and now feel a little more guided as to my future plans and what to do in regards to some finance , agencies and other important areas that I will be facing once I leave University and head into the world of work .

Through all the stress and doubt this module has given , I am very glad to have been able participate in it . I knew very little of what I wanted to do and It all seems a little more clearer to me now. I feel a lot more comfortable going into the world of work with this head start of knowledge and material which I know some students do not have the opportunity to explore.
I feel that I know my work and practice much better and have set plans for what I want to achieve and how I can get there.


After the interviews I plan to go to the london book fair  on the 8th of April and talk to some of the people there and gather as much information as I can regarding submissions and standard of work and this will hopefully be an opportunity to show my portfolio .
My plan is to go to  talk to the companies I mentioned  such as Knockabout , Selfmade hero and and a few others. I will be asking about submissions and give them my details and will also bring my portfolio to show them examples of my work such as  my FMP work . I have designed  business cards to go with this project for this reason . This is basically a way of me  finding out what I need to do to get my work up to the standard for publishing as well as talking to people about my work and promoting myself.

Over the easter holidays I will be looking for opportunities at home but getting in contact with William Simpson again and looking into getting in touch with Uproar comics.
I will also be looking up contacts for concept and production internships for some local film companies to gain experience in the field and hopefully a more permanent job opportunity.
I would be looking for work with story boards and Conceptual art but also would be looking for a role in character design or production design.
 I have my  postcards and business cards to give out as well as a possible CV as I feel this will be needed for jobs like this and it better to be prepared for this .

 I plan  will attend  local Conventions in Northern Ireland and Ireland such as Q con, Belfast MCM, Arcade Con, Nom Con, Eirtakon and some Conventions in the UK such as London MCM. I plan to get a table for at least 4 of these conventions to promote myself with my work such as  prints, sketches and promotional items such as my stickers, bookmarks and keyrings as this may serve as another route to gain contacts and experience .

I would like to be Self Employed and freelance , but I worry that at the minute I have very little Experience and little knowledge of finance ect . The workshops I have attended at University have been very helpful , but I am still worried about it . That is why I will be trying to apply for an agency , as I feel there is a bit more stability and security there . I have looked at a few Agencies like Folio and Illustration Web who represent a lot of Comic and conceptual artists as well as places like Action Artist who specialize in representing Conceptual artists and Storyboard Artists.


For the time being I will be promoting myself while trying to gain a place in an agency until I feel that I have enough experience and knowledge to try to publish and work for myself .

Sunday, 30 March 2014

A look at my Promotional Items



After looking at some sites to print off my Cards and Postcards I decided Moo was the best option . I found the site easy to use but was disappointed that I could not use all my designs as I had to limit my cards as I found that Moo would not let me change the back of my card and not all my designs would suit the same back as each was custom designed .
My Cards did however Arrive promptly and looked exactly how I wanted them to look.

                   


This is one of my designs featuring my characters from my Final Major Project Comic which I wanted to use to promote my comic to the public as well as promote myself through my images.    
   


The second card I designed Was also to promote my Comic. With a single image of one of my characters designed to look like a playing card


         

                                         

This is the third and final image for my Business Cards. Demonstrating my concept illustration skills as well and  an example of my digital work .





                       
                       
These are my final postcard designs , I think these turned out the best as they are  eye catching and a really good example of my work .

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After receiving my cards Promptly from Moo , I then extended to look at my other items such as Keyrings, Stickers and Bookmarks.

I ordered the stickers off Moo, I was a little worried that they not be delivered in time for my presentation so I wanted to have some security in terms of my Promotional Items by including my bookmarks and Stickers into my many items.








                                                                               





My Sitckers arrived the day before hand in and I was very relieved to see that they have turned out exactly as I had hoped they would , if not a little small.






                        
 
                       

Being Small , they are perfect for handing out to people or for selling , they make perfect little promotional items and will I think they will be received well at  the conventions I attend. I plan to give these out with every piece I sell or as a sort of 'wearable business card '.

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As well as having these promotional Items finished I have also been working on my CV.
at the moment I have been working on a mock up of my CV and adding information to it, as I have not had much art experience to add to it recently I have decided to just work on it and add these experiences as they happen and when I feel that I have enough to write about I will finish the CV and have It printed .
It will help me to gain work in places such as production companies or any other field of work that requires an Artists CV.








Saturday, 29 March 2014

Using Social Media


Your online  Presence will be very important as an Illustrator as lots of Clients will spot your work this way as it is a good way to get recognised and a following for your work .  so it is a really good idea to have a few sites just for your work online and in particular on Social media sites.

Tips for facebook

- Images for facebook tend to be more engaging
- about 100-250 characters for text posts.

-Its provides

* Two way conversation.
* Feedback
* A chance to promote yourself with Exclusive deals and Promos
* Timing-  You can Relate your posts to dates that are popular , for example holidays and events.
*  The chance to reply to your followers.
* Opportunities to provide Sneak peeks of your work to gain hype.
* You can schedule your posts for when people are online to see your work .
* you can link posts to your website.
* you can queue posts so you can still post even when you yourself are not available.

I find that my own facebook page has helped me promote myself alot better than before and i can reach a lot more people this way , Its an easy platform to work with and its popular.

Flickr

- Order your photos as the last five are the ones people will see.
- Tag your photos.
- Reciprocation is important.
- Share, Comment and Favourite.


Linkden

- A good site to make connections
- Employers list jobs there.
- Updates
- A professional image.

Pinterest and sites like Tumblr and Twitter and Blogger.

- Very popular and lots of people use them on a daily basis.
- Very easy to post something with links to sites and images.
- A place to view your  portfolio online.


Photographing your artwork


Bullet points from a talk Georgina gave us on photographing Our Work:


- Scan your images in as CNYK.

- Take a look at Sites like shrimpsaladcircus.com [15] who give very helpful tips on how to photograph products .

- Choose natural backgrounds-  at the moment these are very fashionable.

- Wood and Brick- Contrasting textures making the image interesting compositionally and texturally.

- Zoomed in a detail shots as well as full frame shots. show of little details and  show off your product in lots of contrasting shots.

- If you have items such as Posters and wrapping paper. put them into practise. use it for its function and photograph this .

- Colour balance-  White Backgrounds.

- When photographing books, Include:
* Details.
* Hands in image
* Show examples of pages , end papers and spreads.


- Use Natural Light rather than artificial .

- Make sure there is not too much shadow.

- Props and lifestyle shots

- Emphasis on Special Features.

- Still life shots.

- If possible, Hire out a space.





                                                       

Talks with Artists

Sarah Horne




Sarah Horne is a Well established Illustrator with a specialty for  Childrens fiction and picture books .
She was invited to come into our University to give us a talk on her work as well as work in the Industry which was extremely helpful and insightful for us . It gave us the opportunity to talk to a Professional Illustrator and for some her advice was very helpful when it came to showing her their current children's book projects.
I was able to take down quite a few notes during this talk about her progress and advice for us .

Process

Sarah went into great detail about her Process of creating her images which I then bulleted into a simple production guide which was very helpful :

- Sketch Stage- Lots of thumbnails and roughs . experimenting and playing around.
- Tweaks and Amendments- Working with roughs to start to flesh out and  start to finalise image.
- Final Art - Finalising it all after deciding where everything goes and its looks good.
- More Tweaks and amends - After showing final images leave room for crits and changes and fix .
- Cover Art -  This is the final touch .

It is important to get a good work structure that is effective for you . 

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Sarah then gave us tips about character design which I found really helpful :

Ask a lot of questions about your character -  Who , What , Where , When ? - this helps you get closer to the characters sore and find out what kind of personality they have, they more you know about them the more you can bring them to life on the page and the more real they become to the audience.

Beware of Cultural Bias-  you need to think internationally when it comes to your work , especially for children's book characters such as animals. for example. a bear is a good international animal and is well known whereas something like a hedgehog might not be as well know.

Eyes-  They are the window to the soul and very expressive as well as a strong contact point with he character to the audience.

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Sarah's advice proved to very insightful for us and gave us a small taster of the industry. I also took some bullets for this section:

-Children's book publishing is a small world. - and connections are vital.

- Take on Board Client Comment's.

- Find the Right Publisher for you. - 
 most of the time its about great working relationships.

- Be easy to work with .

- Input as much as you can.  - Show initiative and bring more than is required to the table.

-Do your best on every job you are given . 


Earning a good living 

- Be careful on how you operate regarding Tax. -Keep receipts and accounts.

- Hire an accountant.

- Spread your nets.-  Editorials, Cover art, Licensing , Events and School visits.

- Avenues for passive income- Royalties, PLR and DACS

-Pick your battles.

- Learn that it's not the end of the world if you say no.

- Schedule work carefully -
 Build up a view of the year in advance.

- Public landing art - PLR

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Tips for your drawing skills :

- Keep drawing. -
The more practise , the better you get.

- Draftsmanship. - Hone your skills

- Keep Sketchbooks.

- Draw for pleasure

- Observe

- Keep Visual Diaries. 

- Art directors and Publishers are looking for a Unique Strong Voice.

- Have Influences


- Take a risk -  Have faith , Be brave, Experiment , Show your hand ( but be careful to do this in the                               right context , not in Facebook or Twitter.

- Patience-  Don't Force and Idea. Go with it and watch it unfold. It can take a while.











Will Simpson 







Several years Ago , I was Lucky enough to do a comic book Workshop with Northern Irish Comic Artist  Will Simpson, since then I have tried to keep in touch with him as much as possible through emails and talking during conventions. I find the advice He gives on the discipline on comics and storyboarding to be very helpful and he has influenced my practise greatly , as he was one of the first people to show me how to  really drill a particular method and  way of working .

Will is an accomplished and well known Comic Artist turned Storyboard Artist .
He's know for his work on Judge Dredd in the 90's , as well  as  his work for many other titles such as The Hellblazer , The Punisher and Batman: Legends of the Dark Knight .
Since Early 2000, He has taken to collaborating with many film and television companies to draw up storyboards , His most notable being for the television adaption of  "Game of Thrones".



Because He has worked in the industry for so long, I find him a great connection when it comes to asking for advice and looking at as influence for my own personal practise.  He is the reason for my detailed thumb nailing and planning stages of my work .
Last year when we were asked to interview artists Will was one of my first choices, since then I have kept in touch with him in emails , at present he is working freelance so I am able to get lots of advice from him and hopefully in during Easter break I should be able to get in touch and talk to him more about the industry and hopefully get a few ideas of what to do next after University.





Sydney Padua 






During Second Year we were asked to interview artists considering their practise and about their work.
One of the Artists I interviewed was Sydney Padua, An animator and illustrator whose Webcomic 2D Goggles is a great influence on my own work. She  responds to historical facts and figures in her own unique style via the comic and brings a whimsical and engaging way to enjoy research and history.
By emailing her and keeping in touch with her about her work, I got some insight into how she works and how she got into the industry. Hopefully I will be able to keep in touch with her still as she is a valued opinion in my eyes as what she is doing at the moment is what I want to be doing in the future.

My Website.

My website is going to be a very important promotional platform for my work . It provides a way of clients to contact me, view my work and it means I can give updates on my work and progress of projects.

I used 123.reh to obtain a domain name and then used a platform which I have alot of confidence with , Tumblr, to host my domain name.
At some point in the future I would like to be able to build a website or employ a website builder to make a website dedicated to me and my work but for the moment tumblr provides a good service to suit my needs as I can upload images and posts easily, show links to my other sites such as my online portfolio and facebook page and I can customise my page and layout.


By providing A link to my online portfolio on carbonmade I will allow clients to access my page to learn more about me and then explore my work . I think this was a good choice for me as I could possibly get international clients in the future and this is a good way for them to see my work before they contact me . 




I will continue to build my website to a professional level and add links to things such as separate blogs for my work and an online shop where people can buy prints and products such as books and small items that I produce.